Agencies are where AI’s promise and its traps both hit hardest. It can multiply what a small team ships for clients — and it can quietly create a disclosure violation, a copyright problem, or a fabricated stat in a deck that lands on a client’s brand, not yours.
This is the practical guide to AI for marketing and creative agencies: campaign and content drafting in a client’s voice, pitch decks and proposals, research and strategy synthesis, creative production, client reporting, an
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